Conference to analyse the impact of advertising on the purchase of games and toys.

Description of project:

Online conference organised by the Andalusian Women’s Institute with the aim of analysing, working and reflecting on the impact of advertising on the purchase of games and toys, from a gender and co-educational perspective and including the different parties involved in co-educational intervention.

This meeting is part of the events programmed for the 25th anniversary of the campaign for non-sexist, non-violent games and toys, which this year has the slogan ‘Change the game, change the world’, an event held in compliance with the measures established for protection against COVID.

Performance LB Plan:

• Speakers’ Secretariat, managing the personal agendas of all the speakers and coordinating the parallel protocol activities.
• Scenography and adaptation of the image of the campaign.
• Coordination of all logistical services related to the organisation of the conference.
• Secretarial services at headquarters.